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  3. Set Up ChatGPT Plus as Your Weekly Revenue Report Engine
1
of 4— Configure Your Custom Instructions

What you'll accomplish

You'll configure ChatGPT Plus with persistent custom instructions that know your hotel, your comp set, and your reporting format — so every weekly GM report, owner summary, and pace update is drafted in minutes instead of hours. Instead of re-explaining your property context every time, ChatGPT Plus remembers it across all sessions and produces outputs calibrated to your actual audience.

What you'll need

  • ChatGPT Plus subscription ({{tool:ChatGPT.plan}} — {{tool:ChatGPT.price}}/month)
  • Your most recent weekly revenue report (to use as a formatting template)
  • Key property facts: room count, brand/segment, comp set names, rate floors, budget RevPAR
  • Access to PMS export or the ability to pull key metrics manually (RevPAR, ADR, occupancy, pickup pace)

Set Up ChatGPT Plus as Your Weekly Revenue Report Engine

Step 1: Configure Your Custom Instructions

Custom instructions in ChatGPT Plus let you embed standing context that applies to every conversation — you set it once and every chat inherits it automatically.

  1. Log into ChatGPT Plus at chat.openai.com
  2. Click your profile icon (bottom-left) → Customize ChatGPT
  3. In the "What would you like ChatGPT to know about you?" box, paste your property context (see template below)
  4. In the "How would you like ChatGPT to respond?" box, set your output preferences
  5. Click Save

Property context template (customize and paste into box 1):

Copy and paste this
I'm a hotel revenue manager at [Hotel Name], a [room count]-room [brand/segment] property in [city].
My comp set: [Comp 1], [Comp 2], [Comp 3], [Comp 4], [Comp 5].
Rate floors: $[X] weekdays, $[X] weekends.
Budget RevPAR: $[X]. Current MPI target: [X].
Primary reporting audiences: General Manager ([name if helpful]), ownership group/asset manager.
Key revenue systems: [PMS], [RMS], STR for benchmarking.
Fiscal year: [Jan-Dec or other].
Market characteristics: [2-3 sentences on your market — e.g., "Heavy corporate Monday-Thursday, leisure weekends. Citywide events drive 8-10 demand spikes per year. New supply: 180-room Hyatt opening Q3."]

Output preferences template (paste into box 2):

Copy and paste this
When writing revenue reports: use a professional but direct tone, avoid jargon, format with clear headers and bullet points where appropriate. Lead with the key number (RevPAR performance vs. comp set), then explain drivers, then give forward outlook. Keep summaries under 300 words unless I specify longer. When I give you raw metrics, convert them into complete written narrative — don't just reformat the numbers.
Tools:ChatGPT Plus